Checking if any potential sales for the holidays?
Checking if any potential sales for the holidays?
No, unfortunately, we never really do discounts.
That’s a shame because the price was also raised by a significant amount recently.
As someone who wanted the software for a couple years and finally decided that now was the time I was going to treat myself, I was pretty saddened to see the new price (wasn’t on the mailing list, didn’t know, never thought the price would go up) and now I’m even more discouraged to see no holiday sale. If you even put it on sale for the old price as a throwback or last chance offer that would be really cool. I am sure it will gain you more than a few new customers, especially if you let Tiger the Frog over at the VI Control deals forum know.
Please consider it. I’ll buy in if you do a sale that is anywhere from 33% off and up.
What I’m about to say is my own business: sales, promotions, black friday offers, etc. are made by companies that employ developers or even just sell products they did not create. The revenue is high enough to operate with sales, financial and legal staff that they can discount to get new customers to inflate sales.
Jam Origin is a craftsman who develops a unique product for musicians and sells it on his own like a big one. He sells his product for the real value of his work, he can not afford to be a carpetbagger and I sincerely believe that is not his intention.
Besides, the price increase of the software is quite normal: it has not increased for years and not only does it bring an improvement of the tracking performances, but it also includes new functions and MidiMachines, new evolutions of the proprietary plugins, which add to what was at the beginning a simple audio-to-midi converter with a few plugins, most of which being available for free.
All softwares upgrading with new tools see their price increased accordingly and most of them often charge this upgrade to their users of less than 1 year, 6 months, sometimes even 3 months.
Midi Guitar, on the other hand, has not increased in price for years and the license is for life! So users who have had a license for years appreciate the free updates today and those who buy the license today will in turn appreciate the future free updates.
This licensing policy is to the credit of those who develop software to make users happy and not to make money like the giants of this business who underpay development workers and depreciate the value of their work by selling off their creations.
This software is unique, it has few if any equivalents, so if you think it is worthwhile, you are willing to pay a reasonable amount for the service provided.
You can also read here some reactions about the price increase of Midi Guitar: Price increased by 50%
A very well expressed opinion, thank you for that.
Still, this is how consumers consume. It depends on whether or not the developer wants a cash infusion and an increase in the customer base by running a sale for Black Friday. It is the best and easiest marketing opportunity of the year. Many consumers are ready with their cash to purchase things that they feel are an even better value than normal. The intention is to capture customers that would otherwise not likely be captured.
I will not buy it at $149. I would buy it at $99 or less. No sale = no sale. It’s not like I don’t have any other way or options for recording midi. I have a midi keyboard in front of me. I think it would be cool to use my guitar though. Not a necessity for me, but if enticed, I will bite.
Does the developer want to end up with (for example) 50 to 100 new customers and $5000 to $10,000 more in the bank by the end of this weekend or not?
There is a lot of value to growing the customer base, growing the brand and increasing good exposure.
This is just good business, and there are many extremely talented and hard working one-man shops who do sales (many for this BF). Some of them will be getting my money.
This is how you consume, I am a consumer too and I do not do this way.
You talk about profit and benefits but I do not think that is what Jam Origin does. If he wanted to make a profit he would partner with carpetbaggers to sell as many items as possible and he would end up having to answer to hundreds of people who bought this software because it does not cost much but who do not understand it either. What would happen? Either the developer tries to answer everyone so as not to lose his “customers” and not to look like a bad salesman but he has no more time to do his real job which is to develop and improve his software, or he continues to do his job but he is commercially burned.
There are people who are not looking to make a profit at all costs but who do their work by passion and to offer the fruit of their labor to musicians who are passionate about this software. Money has nothing to do with it although it is an unavoidable factor in the marketing process.
I have a midi keyboard in front of me. I think it would be cool to use my guitar though. Not a necessity for me, but if enticed, I will bite
If you like this software but you do not really need it, keep using the trial version, so you do not have to pay any money. I know people who do this and still enjoy it. This is the advantage of the trial version to be fully functional, just having to click from time to time.
Interesting discussion! I, too, am on the fence about purchasing. At $99 I would have already bought. At $149, I’m sort of waiting for the next weekend evening after I’ve had a few beers and am playing around with some wild synth patch over a jamstix track and finally get tired of clicking the trial version button every few minutes The trial version system is brilliant, by the way. As is this software. But…if I buy this, then I know I’m going to get sucked in to wanting more and more instruments and then, before you know it, I’ve had even more beer and am browsing the Native Instruments site with my pre-melted credit card out beside me!
What’s interesting about this topic to me, though, is that it’s a pure selling problem like they teach in Business School. There is a theoretical limitless supply of the product and the incremental (variable) cost of selling each unit is close to $0 (close = accounting for support costs). Therefore, once fixed costs are covered, each sale is almost 100% profit, no matter what the price. The trick, involving calculus, is to find the intersection of marginal cost and marginal price, finding the price where the maxiumum number of people buy the product. 1,000 people buying at $99 = $99k of mostly profit. 500 people buying at $149 = $74,500, also mostly profit, but less. Personally, I’d like to see the maker/seller of this fine software earn as much income as possible, which could ‘probably’ be done with a lower price.
Anyway, yeah I wish it went on sale from time to time, but I’m still going to buy it. $149 feels pricey, but with a lack of real competition AND free lifetime upgrades, I’m in.
I have a fairly simple approach to buying a product: if I like it enough, I will buy it if I can afford it. If I can not afford it, I willl save money according to my priorities and buy it when I have the budget.
For Midi Guitar, I put it as a priority in my music budget, and I paid for it by doing 2 concerts